Entrepreneurship

The study of marketing channels and institutions; market structure, organizations, behavior, retail, wholesale and industrial marketing; and governmental regulations.

Students will embark on one of the most exciting adventures ever known: launching a business. This course identifies the methods for developing a business idea, starting a business, acquiring resources, and writing a business plan.

An introduction to computer-based business presentations and their development using PowerPoint. This course is not open to students who are enrolled in or have received credit for CBOT 337.

An introduction to computer-based business presentations and their development using PowerPoint. Topics include creating dynamic, non-linear presentations with animation, designing colorful handouts, installing and using templates, inserting sound, action buttons, video and creating slide masters. Time saving tips and techniques will also be discussed.

Designed to help students enhance their analytical reading and writing skills using a wide variety of texts. Emphasizes college-level expository essay construction, communication, and research methods leading to the preparation and writing of a research paper. 

Intended primarily for students who plan to participate in an independently-owned business. Includes study of single proprietorships, partnerships, and corporations at all levels of the American economic system. Not designed as a substitute for Business 101 or Business 103, which serve as introductions to further study in business administration.

Fundamental legal principles pertaining to business transactions. Introduction to the legal process. Topics include sources of law and ethics, contracts, torts, agency, criminal law, business organizations, and judicial and administrative processes.

Basics of desktop publishing for business documents using Microsoft Publisher. Learn to create newsletters, brochures, advertising mailers, flyers, event invitations, business cards and other marketing materials for business. Topics include page layouts, formatting, inserting objects, and mail merge.

Choose one of the following courses:

• ES 1231, African American History
• HIST 107, U S History to 1877
• HIST 108, US History from 1877 to the Present
• HIST 118, U S History to 1877
• HIST 119, History of California
• POLS 101, Introduction to Political Science
• POLS 103, American Government

To satisfy both area 4B: Comm and Analytical Thinking and the math competency, take one of the following courses:

• MATH 321 First Year Geometry
• MATH 100 Nature of Modern Mathematics
• MATH 105 Mathematics for Teachers
• MATH 123 Elementary Statistics
• MATH 135 Calculus with Applications
• MATH 181 Calculus

or choose a course from this list.

A study of methods to create, distribute, promote, and price goods and services to a target market over the Internet.

A review of skills and knowledge essential to applying business law to entrepreneurship.

Students will work with a local entrepreneur to identify business challenges and will develop strategies to solve a business problem(s). A written and oral presentation will be made to the entrepreneur.

If you take any of the following courses, you will also satisfy the Multicultural/Gender Studies requirement:

ART 101, 105, 109, 170; DANC 101p; DRMA 103; ENGL 130, 131, 139, 140, 148; ECS 116; FASH 104; FILM 101, 102, 103, 108, 109; HIST 101, 102, 103, 120; HUM 101, 102, 103; MUS 104, 106; PHIL 121; SPAN 102, 103, 104, 105, 112

Select one course from this list.

Select one course from this list.

Choose one of the following courses:

• EMS 102, First Aid and Safety
• FSN 109, Basic Nutrition for Health
• HED 100, Health and Wellness
• HUSV 126, Meditation, Mindfulness, and Stress Reduction

A study of human relations in business including multicultural and gender relationships in the workplace.

Select one course from this list.

If you take any of the following courses, you will also satisfy the Multicultural/Gender Studies requirement:

ANTH 102, 103, 105; BUS 141; ECON 141; ENGL 105; GBST 141; GEOG 102, 103; LGBT 101, 102; POLS 104, 105; SOC 101, 102, 120, 122; SPCH 110

Or select one course from this list.

Select one course from this list.

A course designed to help small business owners promote their business using effective advertising, sales promotion, public relations, and budgeting techniques.

A review of essential management skills including the role of the supervisor, supervisory challenges, and related human resources responsibilities. This course is not open to students who are enrolled in or have received credit for one or more of the Essentials of Management modules or BUS 359 (Essentials of Management).

An overview of sales and marketing strategies including pricing, promotion and distribution of goods, services and concepts used to create relationships that satisfy individual and organizational objectives. This course is not open to students who are enrolled in or have received credit for one or more of the "Sales and Marketing: The Series" modules or Business 359 Sales and Marketing.

An overview of the functions of quality customer service and their affect on the customer satisfaction process. Not open to students who have taken BUS 389.

Students will embark on one of the most exciting adventures ever known: launching a business. This course identifies the methods for developing a business idea, starting a business, acquiring resources, and writing a business plan.

This course focuses on methods to develop a business plan.

Introduces integrated marketing communications strategies for developing productive advertising and maintaining positive public relations.

A review of skills and knowledge essential to applying business law to entrepreneurship.

Students will work with a local entrepreneur to identify business challenges and will develop strategies to solve a business problem(s). A written and oral presentation will be made to the entrepreneur.

An overview of the selling process and successful persuasive marketing communication methods including sales presentations and closes.