Hancock Wins Statewide Awards for Marketing and Promotion
JUNE 24, 2021 -- Allan Hancock College’s Public Affairs and Communications department and Campus Graphics department took home multiple awards from the statewide Community College Public Relations Organization (CCPRO) for their work promoting the college.
The departments received seven awards total during CCPRO’s annual awards ceremony, held virtually in May. The accolades include first-place awards in the categories of short-format promotional video, best logo design, best magazine, and best promotional campaign. The department also took home second and third place awards in the areas of local application of a statewide campaign, promotional campaign and novelty advertising.
“With most of our students taking classes remotely over the last year, being able to reach them in engaging and creative ways has never been more important," said Hancock Director of Public Affairs & Communications Lauren Milbourne. "I am incredibly proud of the work that we did to continue providing our students and our community with important information and encouragement during a challenging time.”
Several of the first-place awards were tied to Hancock’s Centennial Celebration. Those included a short promotion video for the opening of the college’s time capsule featuring AHC’s “Spike” mascot, a wine label designed for a special Centennial sparkling wine made by the college’s winery and viticulture students, and the overall promotional campaign for the Centennial Celebration itself, which ran over the full 2020 academic year.
The college’s annual glossy magazine, Community News, earned a first-place award. The 2021 issue of the magazine focused on how the college and its students responded to the challenges of the COVID-19 pandemic.
“This magazine definitely serves as an appropriate commemorative piece that recognizes what Allan Hancock College accomplished during the pandemic,” one contest judge wrote.
The departments also received second-place awards for the county-wide “Protect. Respect. Wear Your Mask” and “#YouGotThisAHC” campaigns.
The statewide Community College Public Relations Organization is a professional development and service organization that seeks to promote excellence in California’s community college public relations and related professions. The organization serves as a central resource of information and provides counsel and assistance relating to the advancement of community colleges statewide and the professional growth of its members.
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Photo Caption: AHC’s Public Affairs and Communications and Campus Graphics departments showcase multiple awards from the statewide Community College Public Relations Organization (CCPRO).
