Activity Two

Aligning Resource Development Strategies

The focus of Activity Two is on implementing structural changes to coordinate and integrate the college’s multiple resource development components. This involves all resources – money, facilities, people, goods, and services. A comprehensive Total Resource Development strategy will heighten the college’s visibility and build bridges between the college, K-12, the community, donors, business/industry, and government. It will not only develop resources to reduce barriers to students’ success, it will also increase the institution’s resource development capacity for the long run.

Summary of Goals for Activity Two

  • Conduct a Development Assessment, a formal process of assessing the relative mission impact of each development activity.
  • Develop a blueprint to integrate grant priorities, workforce development needs, and fundraising efforts into a comprehensive program in support of the college’s mission-critical areas (Total Resource Development model).
  • TRD (money, facilities, people, goods, services) heightens the college’s visibility and builds bridges between the college, K-12, the community, business and industry, and government to leverage public and private resources.
  • Following the Assessment and development of a blueprint, restructure units into a coordinated division of College Advancement.
  • Institutionalize an Advancement Specialist position to ensure optimal resources for the three mission areas of the college: basic skills, CTE, and transfer programs.
  • Establish a fund at the AHC Foundation to support the needs of Basic Skills and ESL students who are ineligible for financial aid, scholarships, and other forms of financial assistance.

AIM Fund

The AIM Fund has been established at the AHC Foundation to support the needs of basic skills and ESL noncredit students transferring to credit courses. Many of these students are ineligible for financial aid, scholarships, and other forms of financial assistance and are considered out-of-state residents. It costs a student $2,376 in out-of-state tuition alone to complete 12 units in a semester, or nearly five times the cost of in-state tuition. A committee will review applications in November and May each year.  The maximum award amount is $1,000 per student each semester with a total award maximum of $2,000 per student for all semesters at AHC.

For more information contact:
Natalie Rucobo, Advancement Specialist
1-805-922-6966 x3675

Activity Two Reports

All reports prepared by Binns Drennon, LLC

July 2015: Development Assessment PDF

September 2015: Compression Planning PDF

AHC Diversification Model PDF

April 2016: Implementing Total Resource Development PDF

Activity Two Contact

Susan Houghton
Executive Director College Advancement; Activity Two Coordinator 


Definition of Terms

Total Resource Development (TRD): A strategy that strengthens internal partnerships, maximizes revenues, controls costs, and reallocates resources according to priorities.  TRD involves all resources: money, facilities, people, goods, and services.


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Last Modified Jun 8, 2018