AHC Wins Awards for Design and Advertising

PA DIrector Named ALL PRO

2013 CCPRO Awards-AlarcioJUNE 11, 2013 -- Rebecca Alarcio, Allan Hancock College’s long-time director of Public Affairs and Publications, was recently selected as the top community college public relations professional in California.  The ALL PRO award, presented by the Community College Public Relations Organization, is given annually to the communications professional who has demonstrated dedicated service to his or her college, the California community college system and to CCPRO.  In addition, Alarcio’s Public Affairs operation won five advertising and design awards at the organization’s 2013 conference. 

Alarcio, who is currently the college’s Interim Vice President, Student Affairs and College Communications, accepted the award on behalf of her fellow professionals.  “In nearly three decades at Allan Hancock College, there has not been a day that I have not understood how important the role of the public relations professional is at our community colleges,” Alarcio said.  “It is not about window dressing.  It is not about writing something flowery.  It is about positioning our colleges so that our story is heard, our message is clear, and that the right people have the right information to make the right choices.”

Alarcio has worked in public affairs at Hancock for the last 29 years.  She oversees the Public Affairs and Publications office and Campus Graphics, the college’s design and print shop that outputs more than 16 million impressions annually. 

T2013 CCPRO Awards-Posterhe five winning print and promotional items, called “PRO Awards,” were in the competition categories of print advertising, promotional campaigns, and general public relations.

The college took first and second place in the “Poster” category.  The winning poster featured the college’s Dimensions in Dance concert, and the second place design showcased the Hancock football team.  The Public Affairs office was also recognized for its advertising efforts.  The college took second place in the “Banner/Outdoor Media” category for bus banners promoting career technical education and third place for a roadside billboard promoting the entrepreneurship program.  Hancock also took second place in the “Direct Mailer/Flyer/Postcard” category for a postcard featuring Dance Spectrum.

In congratulating both Public Affairs and Campus Graphics employees for their work, Alarcio emphasized the importance of what they do.  “We are the communicators, the messengers, the big thinkers who also attend to the little details.  It all matters because the work of community colleges matters.”

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Last Modified May 2, 2014