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Advocacy Guidelines

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SOME ANSWERS TO YOUR QUESTIONS
ABOUT ADVOCACY
*

*excerpted from legal findings by the Munilaw Research Center on behalf of the League of California Cities. Advocacy laws for cities and community colleges are identical in most instances. In nearly in every example below, we have substituted the word "college" for "city."

It would be convenient if the legal boundaries were clear in every context. Unfortunately, they are not. Many of these issues have not been specifically addressed by either the courts or legislature. As a result, the answers below are based on what case law and statutory guidance are available. In many instances, the answers represent a conservative approach and there is room for debate on what is permissible.

LOBBYING ACTIVITIES

1. May colleges develop coalitions and partnerships with local organizations (the chamber of commerce, unions, community groups) for the purpose of communicating concern about proposed legislation to state and federal legislators?

This is a common and effective way to communicate with legislators.

The key is always to bring the communication within the college's authority to lobby the legislature and to avoid any appearance that the college is attempting to exhort or persuade the electorate (other than with fair presentation of facts [12] to adopt the college's position.

2. May community colleges lobby the state and federal legislatures concerning matters of interest to colleges and their students?

Yes, colleges have specific statutory authority to participate in the legislative process at the state and federal levels. [1] Colleges may lobby these levels of government either directly or through a representative, such as the Community College League of California. [2] However, various Fair Political Practices Commission reporting requirements may apply. [3]

3. May college funds be used to make monetary contributions to candidates who support a college views on issues?

No, there is no authority in California for a college or an official from a college to use public funds in support of a candidate who is supportive of the college's position. In fact, the state penal code makes use of public resources to attend political functions a crime. [4]

According to the California courts, allowing government to "take sides" in election campaigns may give one side an unfair advantage and distort the electoral process. [5] Another concern is that those with governmental authority may use official power improperly to perpetuate themselves, or their allies, in office. [6]

Other questions relate to whether such support may run afoul of the constitutional proscription against gifts of public funds. [7] Also, using public resources to support a given candidate may result in taxpayers' money being used to support candidates with whom a taxpayer does not agree. This type of "forced speech" may have First Amendment problems. [8]

4. May a college provide "in kind" support to candidates (for example, office supplies, telephone banks, college staff time, etc.)?

No, the proscriptions against providing monetary support for candidates also apply to use of college personnel, materials and supplies. [9]

5. May community colleges organize a delegation to go to the capital to present a message to a legislator?

Again, colleges are granted specific authority to directly lobby the legislature. That means a college official or group of college officials from one or more colleges may travel to Sacramento or Washington D.C. to lobby (this includes students). However, for reasons which are explained in detail below, colleges should avoid using public funds to recruit private citizens to join such a delegation.

HOW COLLEGES MAY PRESENT THEIR POSITION TO THE ELECTORATE

1. May colleges analyze the effect of state and federal proposed legislation on colleges and make such information public?

Yes, colleges may use public resources to objectively evaluate a proposal's impact on their college. [13] Providing voters with relevant facts to aid them in reaching an informed judgment is permissible as an appropriate government informational activity. [14]

2. What is the difference between "information" and "promotional" material?

There is no hard and fast rule for judging whether a communication is "informational" rather than "promotional." Generally, material which advocates a position is promotional." [15] Informational material, on the other hand, presents a "fair presentation of the facts." [16]

Some of the factors courts look at in determining whether a publication if a "fair presentation of the facts" are the publication's style, tenor, and timing. [17]
For example, a flier detailing the impact of proposed legislation is information - a flier that calls for a specific vote by the electorale is promotional.

3. May colleges urge their students and constituents to contact their state and federal elected representatives to lobby on behalf of the colleges' position?

The prudent course is not to spend public funds to specifically urge citizens to contact their legislators. Although there has been no published case which specifically rules on this issue, there is language in one case which suggests colleges' statutory authority to lobby legislative bodies is limited to direct presentations to those bodies and does not include authority to lobby the electorate. [18]

The key is the audience to which the college is directing its message. If the college's message is directed at legislators, the college's action is expressly permitted. [19] If the message asks the electorate to contact their legislators, the courts worry that the public agency is distorting the electoral or legislative process. [20] (However, the Associated Student Body Government has express legal right to lobby legislators and seek support of the electorate, and they have a specific budget for that purpose. Materials urging student or public action should be produced by the ASBG at their expense and can be distributed on campus when asked for by individuals.)

For the purpose of this analysis, employees of the district are not members of the public. Thus, you may distribute email and written communications to employees discussing legislative issues and encourage them to assist the college in communicating its position. But do not advise the public how to vote.

4. Can faculty encourage students to support the college position during class time?

Faculty can answer questions and provide factual information either verbally, or with materials prepared by the college, to explain the potential impact of the proposed legislation. Faculty and staff cannot seek to persuade students or the public to contact legislators during college time. However, they can make those advocacy efforts on their personal time.

If a student or individual asks how to contact legislators, faculty and staff can distribute that information. It is best if the information is prepared and printed by the ASBG.

5. Does it make any difference what medium the college uses to present its message?

Yes, it seems to. Some kinds of media tend to be less "informational" and more "promotional." The California Supreme Court has indicated that use of public funds to purchase such items as bumper stickers, posters, advertising "floats" or television and radio "spots" constitutes improper campaign. [21]

This reason appears to be that these kinds of media involve limited amounts of space or time. As a result, it can be more difficult to argue the message represents the necessary fair presentation of the facts. Also, these kinds of communications media tend to be aimed more at the electorate than legislators.

Thus it is advisable to avoid using public monies to purchase these kinds of communications media to advocate a particular position on legislative issues within colleges.

MEDIA ACTIVITIES AND EVENTS

1. May college officials meet with the editorial board of any media (newspaper, radio, TV) to explain the college's position on proposed legislation?

Such meetings, if properly approached, should not involve legal problems for two reasons. First, these kinds of meetings usually do not involve the expenditure of public funds. Use of the media is an effective way for college officials to communicate with the electorate. Therefore college officials should be cautious with how they frame their position if they spend public funds. The best approach is to keep to an objective and fair presentation about the impact of proposed legislation on the college. Second, a newspaper editorial which runs as the result of such a meeting is more likely to influence how a legislator or other official acts on a particular proposal and not whether voters decide to lobby the legislature in support of the college's position. Because of this and because of media serves as an objective evaluator of the information, there is little risk the college's activities will distort either public debate or the legislative process. [25]

However, like many of the issues which arise in this area, this is a topic which has not specifically been addressed by a court. As a result, the prudent course is for colleges to do what they ordinarily would do, which is to keep the focus of any such editorial board meeting on providing objective, factual information about the impact of the proposed legislation on the college.

2. If a college official is interviewed by a member of the media, may that official urge the electorate to lobby their legislators regarding particular proposed legislation?

College officials may and should respond to questions from the media concerning a college's position on proposed legislation. The reason such a response is not likely to cause legal problems is twofold. First, the response is just that: a response to an inquiry. Courts are more supportive of public agency communications when they occur in response to inquiries as opposed to being initiated by the agency. [26] Second, an individual's comments in response to media questions are unlikely to involve a significant expenditure of public resources (if it involves any) and plays a positive role in adding to the so-called "marketplace of ideas." [27]

3. May college officials hold press conferences and distribute press releases to present the college's position to the media on some proposed legislation?

To be safe, the message at the press conference and in the press release should not involve urging the public to lobby the legislature, unless no public resources have been used to set up the press conference or distribute the press release (for example, postage and facsimile costs, college staff time, copy machines, etc.).

4. May a college official, or his or her staff, publish an article (for example, an
op-ed piece or letter to the editor) advocating a position with respect to particular proposed legislation?

Such an effort should be permissible if there is no expenditure of public funds which advocates only one side of an issue. Courts tend to perceive such support for one side as unfair to taxpayers who hold opposing opinions. [28]

The courts are careful to balance a public employee's or official's constitutionally protected right of free speech against the danger of distorting the democratic process. It appears that the limit on a college is not in expressing its position to the public, [29] but rather on the use of public funds to express that opinion. [30]


REGULATORY REQUIREMENTS RELATING TO LOBBYING ACTIVITIES

1. Are college employees who lobby the legislature required to file reports with the Fair Political Practices Commission?

Individual employees of the college or members of the college board of trustees, if acting in their official capacities, are not required to register as lobbyists or otherwise file periodic reports with the FPPC. [32]

2. Are there any Fair Political Practices Commission regulations concerning public information activities with respect to legislative proposals?

Yes, Proposition 73's provisions on mass mailings [43] should always be kept in mind whenever college produces communications. Proposition 73 says that "[n]o newsletter or other mass mailing may be sent at public expense." [44] A "mass mailing" is over two hundred substantially similar pieces of mail, but does not include a form letter or other mail which is sent in response to an unsolicited inquiry. [45]

To be an impermissible mass mailing:

  • The item must "feature an elected officer affiliated with the agency which produces or sends the mailing, or include the name, office, photograph or other reference to an elected officer which produces or sends the mailing and is prepared or sent in cooperation, consultation, coordination, or concert with the elected officer," [46]

  • The distribution must be paid with public money or the cost of design, production and printing which exceed $50 are paid for with public money with the intent of sending the item out as a mass mailing: [47]

  • More than two hundred substantially similar items must be sent out in a single calendar month. [48]

 

  • The regulation excludes press releases and other informational items (for example, certain meeting announcements), [49]
  • But includes items such as videotapes, buttons, records and written documents. [50]
© 2003 Allan Hancock College